Leadership and values
I build data-informed teams that are creative, inclusive, and get things done.
I push for honest dialogue, clear goals, and active listening—without slipping into micro-management or politics.
Leadership Principles
I don’t lead for ego. I lead for impact.
My job is to build trust fast, unblock people, and help them grow, whether that’s through structured career frameworks or through direct, honest conversations. My teams know where they’re heading and how they’re doing. I celebrate wins loudly and address challenges without faff.
Leadership Approach
Whether it's online or in-person, I aim to be clear, understanding and empathetic in my communication.
Tools I Use
Enneagram: Loyalist (6w7)
MBTI: ENFJ
Management Grid: 9,9 (Team first, task sharp)
Everyone's communication style differs, and I tinker and tweak mine to suit the person and or situation. I am a firm believer in being transparency and active-listening.
- I give people space to grow and the support to do it
- I use feedback loops, not power plays
- I’d rather spot potential than chase perfection
- I manage the balance between pace and empathy
- I keep teams aligned without creating blockers
Management Style
I value collaboration, creativity, and psychological safety. Teams do their best work when there’s trust, clarity, and room to grow.
Conflict Management
I deal with conflict through honest conversations, empathy, and active listening. No drama. Just progress.
Mentoring and Personal Development
I help creatives step into their potential by:
- Making time for learning, reading, and hackathons
- Setting goals that actually lead to growth (not just noise)
- Playing to people’s strengths and giving them space to shine
- Breaking silos and building cross-functional habits
- Using a clear skills framework and levelling matrix to guide progression
- Mentoring future design leaders via Designed.org and on ADPList.
Building Teams
I build teams that reflect both company values and my own. I look for people who are:
- Collaborative and cross-functional
- Data-informed and curious
- Business-minded with strong soft skills.